seller

A person who takes a short futures position or grants (sells) a commodity option. An option seller is also called a marker, grantor, or granter, or writer. Chicago Mercantile Exchange Glossary

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( option) seller/grantor/writer

Also known as the option writer. The seller of an option is subject to a potential obligation if the buyer chooses to exercise the option. Exchange Handbook Glossary

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seller sell‧er [ˈselə ǁ -ər] noun [countable]

1. COMMERCE a person or organization that sells something:

• Most sellers use an estate agent to set a price and advertise the property.

seller of

• In the UK sellers of alcohol must be at least 18.

ˌnet ˈseller FINANCE

a person, organization, country etc that sells more of something than they buy:

• It's the first time in 10 years that Japanese investors have been net sellers of US portfolio investments.

ˌshort ˈseller FINANCE

someone who makes a profit by selling borrowed bonds, shares etc. A short seller sells the shares etc immediately after borrowing them, then buys them again later at a lower price to return to the lender, making a profit:

• Short sellers target stocks they think are overvalued or even fraudulent.

2. good/​bad/​big etc seller MARKETING a product that sells well or badly:

• The book is among the 10 top sellers of all time.

• Frozen yoghurt has been a big seller over the past two years.

— see also Best-Seller, bookseller

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seller UK US /ˈselə^r/ noun [C] COMMERCE

► a person or organization that sells something: »

The seller is able to sell the goods elsewhere for more than the buyer had agreed to pay.

»

The seller has an interest in letting the buyer think that profits will be higher than they actually are.

seller of sth »

It is the world's leading seller of automatic teller machines for banks.

»

The top seller of personal computers reported flat earnings for the first quarter.

»

a clothing/newspaper seller

► a product that a lot of people buy: big/strong/top seller »

Flat screen TVs are once again expected to be a big seller this holiday season.

»

That book has been one of Amazon's top sellers in Germany.

→ See also BESTSELLER(Cf. ↑bestseller), BOOKSELLER(Cf. ↑bookseller), SHORT SELLER(Cf. ↑short seller)

→ Compare BUYER(Cf. ↑buyer)